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LOCATION, LOCATION, LOCATION |
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Based out of the San Francisco Bay Area, with a tendency towards travel.
instaCrew promotes organizations, products, and causes, in every demographic be it locally, nationally, or internationally.
We love to collaborate in person; the synergy of bringing a team together (when economical for the project) works wonders. When it isn't economical, we have the power of online collaboration!
Explore the site, see what we have to offer, ask us about our clients; we want to speak with you, to shake hands, to scribble on napkins, to sketch on a whiteboard, and make your ideas pop off the page.
Call us or write us, we want your success!
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925.980.1683
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Danny Williams | Managing Director
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7 GOLDEN RULES FOR NON-PROFIT FUNDRAISING SUCCESS |
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Guerrilla marketing tactics that can take the guesswork out of raising money
Guerrillas are not taken by surprise with the winds of financial change; they know they can become a fundraising force of nature because they understand the rules of fundraising success and apply them in their development outreach. Just as there are rules in nature that can be used to predict the weather, there are rules in marketing that can take the guesswork out of fundraising. Here are the guerrilla golden rules of fundraising success.
1. Know Your Donors : The urgent need for your nonprofit is to know your donors as well as you possibly can. Having a good knowledge of your donors and their contributing habits is key to persuading them to donate their money. You'll become a master communicator by listening (a guerrilla trait), and scratching below the surface.
2. Educate Your Donors : Guerrillas know the meaning of the adage "What people are not up on, they are down on." They make sure they educate their supporters, because an educated donor is a happy donor.
Education also builds trust and assures your supporters that all is on course. They trust you because you stay in touch with them and let them know what their donations have done. (People want to know they are helping to bring about a positive change. They may generously donate money, or volunteer their time, but deep down their prime interests is in seeing what impact they can make.) You send brochures with colorful pictures and testimonials of how your organization changes lives. You reach out to them and keep the lines of communication open--not always asking for help, but showing the results of their support. Guerrillas work hard to stay in touch with donors because they know the result of their hard work is a base of supporters who give joyfully.
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LOYALTY MARKETING IN ACTION |
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What you can learn from Neiman Marcus' loyalty program
The key to successfully launching a loyalty program is to build something unique and superior, not "equivalent to" or "on par with" what is currently in the marketplace. Look for ideas from loyalty-leading companies that have already spent the time and resources performing the necessary trial and error. This will make the process more cost-effective.
Neiman Marcus and its sister company, Bergdorf Goodman, are two of the most respected names in retail. In 1984, the Neiman Marcus Group introduced InCircle Rewards, which became an industry-leading rewards program aimed at catering to Neiman Marcus' most valued and loyal customers.
InCircle Rewards is tied directly to purchases made with the Neiman Marcus or Bergdorf Goodman proprietary credit card. Members earn two points for virtually every dollar spent. The more members spend, the more benefits they earn.
Recently, I had the chance to speak with Michael Crotty, the senior vice president of marketing programs and customer insight for Neiman Marcus Group Services. He credits the success of the InCircle program to the company's dedicated team of employees and to the many relationships the company has built with vendor-partners, who provide top-notch rewards on items such as travel and merchandise.
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